Media

TV vs Digital Media

Today more and more viewers have turned to streaming platforms instead of traditional television. According to Vincent Letang (2019) “So-called linear TV viewership has been

02/04/2021

Media

The evolution of digital consumers

Nowadays, the consumers have two choices, to be a traditional consumer or digital one. The main difference between the two options is that in previous

19/03/2021

Media

Advertising in the Covid Era

Say you have made a marketing plan. At the end of the previous year. Like you always do. You have set your goals and objectives,

27/08/2020

Media

TV vs Digital Media

The evolution of digital consumers

Advertising in the Covid Era

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